Evening session: How to build a brand
An evening session with Freddie Öst, co-founder of Snask, on how companies can build brands that people remember. The talk explores why brand-building is not only about budget, but about clarity, courage and taking a position.
When
17 June 2026
17:30–20:00
Where
K-Märkt Kista Science Tower
Färögatan 33, Kista
Organiser
BLING, in collaboration with Kista Limitless
How do you build a brand that people actually care about? In this session, Freddie Öst shares perspectives from Snask, the Stockholm-based brand agency known for bold ideas, humour and direct communication.
The evening focuses on what makes a brand stand out beyond budget size. Topics include why taking a clear position can create stronger loyalty, how design can carry a story and how companies can better understand the associations around their own brand.
Who should attend?
This event is relevant for founders, startup teams and smaller tech companies that need to make complex ideas easier to understand. It is especially useful for teams with a strong product, but whose story, positioning or first impression needs to become clearer.
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